Merck Animal Health
Campaign Development • Advertising Design • Educational Content • Digital Communications • Sales Enablement
As a lead creative partner for Merck Animal Health, I developed marketing and communication materials across multiple animal health brands and species, including equine, poultry, cattle, goat, and companion animal products. My work spanned advertising campaigns, educational materials, trade show graphics, sales support tools, digital marketing, and retail communications. The projects featured here highlight three representative examples from six years of creative work for one of the agency's largest accounts.
Product Launch Campaign
Led the visual development of a first-to-market product launch, utilizing emerging AI tools to create custom campaign characters that became a central component of the marketing and sales campaign. Created a fully integrated asset suite spanning Amazon A+ content, digital advertising, retail merchandising, point-of-purchase displays, sales materials, and in-store promotional programs.
Mertle the Spokescow
Created Mertle, a custom illustrated brand character designed to support Merck's retail cattle product marketing. The character became a recognizable brand asset used across point-of-purchase displays, trade show exhibits, promotional materials, and retailer communications.
Bravecto Cares
Created the Bravecto Cares customer engagement program, leading name development, logo design, and the creation of all supporting collateral. Established a cohesive visual identity that extended across digital, print, promotional, and retailer-facing materials.
Editorial & Marketing Communications
Designed and produced an extensive library of long-form communication pieces for Merck Animal Health, including practitioner newsletters, customer publications, promotional campaigns, product literature, and sales collateral. This work required translating technical and scientific content into visually engaging layouts that improved readability, reinforced brand consistency, and supported marketing objectives across multiple product lines.
