Founded in 2006 and launched at the National Stationery Show in NYC, Miss Pok-a-Dot is a stationery and gift brand built around original illustration, thoughtful design, and a love of meaningful paper goods. As founder and creative director, I developed product collections, created artwork, managed branding and marketing, maintained an Etsy storefront, and oversaw every aspect of the customer experience.
Miss Pok-a-Dot
Brand Development
Created and evolved the Miss Pok-a-dot brand identity, developing a distinctive visual style that carried across product collections, packaging, marketing materials, and online storefronts.
Product Design & Illustration
Designed and illustrated original stationery, gifts, and paper products, transforming creative concepts into marketable collections sold through Etsy and independent retail channels.
Wholesale Growth
Expanded beyond direct-to-consumer sales through wholesale accounts and participation in the National Stationery Show.
Etsy Shop
Built and maintained a successful Etsy storefront, creating product listings, photography, merchandising, and promotional campaigns.
